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Posts Tagged ‘social web’

Twitter as a marketing tool? It sucks!

I really don’t understand the recent twitter fever. Twitter is one of the most useless and stupid internet websites ever created. Put a message in 140 characters and throw it away. Ok, so? WTF is this?! Why don’t we use a SMS for this?!

Ok, ok, the idea is that, unlike the SMS’s, tweets can be seen by anyone. I understand this. And having said this, I understand also that Twitter is a tool for voyeurs and exhibitionists, isn’t it?

I have 4 Twitter accounts, all business related. The best of them has ~300 followers. These 300 followers are useless, and let me tell you why. We can express the interest that a follower manifests in your tweets by a ratio between his/her accounts and the number of the accounts that he/she follows.

Let’s suppose that you have 2 followers, John and Jimmy. They both have only one twitter account. But John follows 30 accounts and Jimmy follows 5000 accounts.

We can express their interest towards your tweets as follows: John has an interest of 1/30=3.33%, while Jimmy has an interest of 1/5000=0.02%. Your tweets are basically non interesting for Jimmy. In fact, Jimmy is not interested in any of the accounts that he’s following. On the other hand, John has a little interest in your tweets.

Now, make an exercise: go to your Twitter account and browse your followers. See how many people your followers follow. A lot, isn’t it? Simply put, your pity tweets will be lost in an ocean of indiferrence. As you get more followers, your message will become more and more lost in this ocean.

The only legit use of such stupid tool it’s in publishing vouchers and coupons. Yeah, this works pretty well, but only with big brands that can have something massive to offer. Dell. Vodafone. Nike. Apple. Etc. Global brands. If you have a little translations company and you need clients, don’t waste your time with a Twitter account. It’s useless.