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5 Myths about Twitter

I must admit: I have a bad taste with Twitter and my experiences with this micro-blogging bullshit are somehow contradictory. As I said earlier, I have several accounts. Now I’m partially in charge with another account, one with 5000+ followers, and the most deceptive results are coming right from this account with 5.000+ followers, while the most encouraging results are coming from an account with only 50 followers. But there is a slight difference between those accounts:

  • The first one was initially setup by somebody who is a “pro”. In short time, using automated technics (but not bot posting), the pro gathered over 5.000 unresponsive accounts. The accounts are real, no doubt about this. But most of them are junk. They are not in our target, they are not really interested to follow us but to get one more follower, and so on. I browsed through their profiles and I was shocked: all of them are followed by thousands and following thousands. If we apply my twitter follower value algorithm, these are useless followers. You can have 1 million such followers with no results for your brand, business or marketing goals. They are useless, GOD DAMNIT!
  • On the other hand, the little account is used to promote a free classifieds website from New Zealand. I choose to gather only kiwi followers and to interact only with kiwi followers and position this account as a kiwi account – which in fact, it really is. In one month, traffic went up and so the interest towards this website, which is now ranked as 3rd kiwi free classifieds website (my team’s goal is to make it 2nd). Although we used automated technics, we didn’t over do it. And our goal wasn’t to gather thousand of followers, but to get responsive and attentive followers.

Based on my experience, and not only, here are the 5 myths that anyone should know about Twitter:

  1. “Twitter can make you famous.” Wrong. You are famous on Twitter if you are already famous on real life. Build your personality or your brand on real life, than jump with it into Twitter. Browse this list of the most followed accounts and observe that they are, in fact, real life celebrities.
  2. “Every Twitter follower is a potential customer.” Wrong. Be assured that somebody who follows more than 5-600 Twitter accounts (with you between those 5-600) has no interest in any account. “Potential” customers are only those who spare their attention carefully and don’t just follow to be followed.
  3. “Your customers are on Twitter.” Wrong. Your customers are right where they were before Twitter was invented. And in order to reach them, you should use classic advertising techniques: coupons, flyers, tv ads and so on. For internet audiences, use what works better: pay per click advertising. Google Adwords is the king of online advertising and will stay so many years to come, but you can also use Yahoo! Advertising, Microsoft Adcenter, Chitika Ads and many more.
  4. “The most precious Twitter accounts are those that have many followers”. Wrong. The most precious Twitter accounts are those that have the most targeted, attentive and responsive followers. For a brand like Dell (that sells millions of computers each year, worldwide) it’s normal to have several successful accounts on Twitter, each one with millions of followers (check this one, taken randomly). For a small software house like CoffeeCup, is normal to have a Twitter account with only 2100+ followers. For a startup web service, is normal to have an account with only 50 followers. There is no “success recipe” for managing a Twitter account, just develop naturally your brand and followers will come in.
  5. “Twitter is an online conversation tool”. Maybe for perverts. A conversation is an intimate, private communication act betweeen two or more persons. When in public, this communication act becomes a debate or a public answer, but not a personal conversation. Many people think that twittering something @userA will engage a personal conversation with userA. No, it will trigger at most a public answer.

Thanks for reading! If you enjoyed it, please comment or share this post.

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9 Responses to “5 Myths about Twitter”

  • It is true that the account with the most followers is not the best. Followers on Twitter are like the posts in a blog: quality wins over quantity. It is very easy to get a thousand of followers on Twitter each day but if these ones are not interested in our business, it is useless to have them as followers.

  • Ken:

    I agree I have not found a great use for twitter but facebook has changed my business. Great post.

  • I guess you’ve got points there. Twitter does not make a person famous, unless you are already one of them. It’s so hard, making yourself famous when you are just using Twitter.. Knowing that there are lots of different people all over the world joining that social networking site.

    Thanks for sharing,
    Akia

  • Hey Akia,
    You can get a free profile (with backlink) for your lawyers at Pinbud.com. Then you can get some positive reviews and display the 5* badge on your website.

  • Mmmmm I can’t say completely to be agreeing regarding some points, but you certainly have a unique viewpoint. Anyway, I like the way you deliver your words.

  • Dave:

    Absolutely. It’s difficult to develop relationships on Twitter because it’s just like a huge stadium of people all shouting to be heard. I think the only thing it is useful for is as another way for people to keep apprised of what’s new with your site. However, one benefit is that you can post interesting articles that lend an air of personality to you as an author.

  • I don’t agree with you because twitter is a good social networking media rather than facebook and anything else.Have you seen many many big personalities are on twitter but they are not on facebook.I am improving my business with the help of twitter and getting more friends.So i like twitter very much and love to tweets.Though not agree with your view but still like your writing style.Keep sharing in future too.

  • alex:

    Spot on, these points are valid in my mind. My experience so far has been one of a “poultry farm,” if you know what I am saying… good read.

  • I find twitter can be used as an online marketing tool, but only as part of a much larger online strategy, as someone far more famous than me once said “all publicity is good publicity”